UI/UX Design & Branding

Land travel tickets

In today's digital era, purchasing bus tickets should be seamless and efficient. In this case, I would like to showcase how the design of a bus ticketing app in Colombia enhances the user experience while optimizing business performance.

Problem

Buying bus tickets in Colombia is often inconvenient due to outdated systems and limited digital options. Travelers struggle with long wait times, confusing interfaces, and difficulty comparing routes and prices. This project aims to create an intuitive mobile app that streamlines the booking process, enhances accessibility, and improves the overall travel experience.

Design process

Branding & Visual Identity
Research & Discovery
Problem Definition
Define Goals and Objectives
Wireframing and Prototyping
User Testing
Visual Design
As each story is unique
I crafted multiple design concepts to address the app's various features. I also focused on creating a consistent visual identity, including the selection of colors, typography, buttons, and icons, to ensure a seamless and intuitive experience for users throughout the app.

Explore the mobile prototype

Experience for mobile

I designed a series of flexible, modular layouts that could be easily combined in different configurations.
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