UI/UX Design & Illustration

World Penalty Russia 2018

The challenge with this project was to create different interactive contents, that's why a game was created to bring young users closer to the coverage of this sporting event.

Experience for desktop

A whole distribution strategy was created to achieve greater engagment with the brand, making different games for different users, improving the visits to the website.
In each project we always take into account the business needs and maintain consistency with the user experience.
As each story is unique
I created different style guides to present aesthetic options for the user interface of this game, defining the interaction, colors, typography, buttons and icons.
Design elements

Explore the game

Experience for mobile

I designed a range of flexible, modular layouts that could be put together in various ways to serve the content.
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