In today's digital age, traditional banking requires a transformation. In this case, I would like to show how the strategic redesign of the application improved both the user experience and the business indicators.
Problem
Users perceive the Mobile Banking application as outdated, complex, and overwhelming. This leads them to visit physical branches to do basic tasks such as checking product details, making payments, and requesting documents – tasks that should be quickly done through the app.
I created multiple designs for the different uses of the application, as well as the definition of some of the components of the design system such as colors, typography, buttons and icons.
Banking app screens
Login
Dashboard
Credit card detail
Payment menu
Bill payment
Enrolled accounts
Proof of transactions
Settings menu
Design system elements
Results
In 2023, we were recognized as the best banking app in Latin America for our outstanding user experience.